Must have been 2012 about, since our fashion bubble bubble long ago no longer just squinted to Scandinavia, also friends of modern furnishing concepts tipped their ears and they were directed towards Denmark. A fire with three letters made sure that Interior stories, so reduced, so soaked pastel, henceforth every apartment wanted to decorate: hay. The concept of creation from the small Danish town of Herning. The concept? Designer pieces translate series furniture to sell them more affordable. In short, The COS so comparing furniture industry, the German designer Stefan Diez, in an interview with the brand one Hay with the H & M subsidiary. Hay made for calm up among the manufacturers, because their simple strategy worked, the brand as was known by a snowball effect and that, although Rolf and Mette Hay always completely refused on advertising. Slowly but surely she opens but, now cooperate with its fashionable counterpart COS and collaborate even with IKEA in the coming year.
And also their pastel color palette is long passé: at Hay far eastern artefacts, terrazzo and warm tones, which is perfectly compatible with the Scandinavian design of the Danes is long. In addition it took design stars such as Ronan and Erwan Bouroullec with recently launched a series of bed linen in the boat, and relies on gimmicks and things for everyday use. But see for yourself: new finds of hay!
Not new, but updated for 2017!
A little sneak peak at the future IKEA collaboration?
Bed linen is ’ s in several delicate tones. Picnic baskets. Who still misses the green thumb at himself: the Cactus still life, very easy to clean. New mirror forms. The copper candlestick has been just through a visually cast iron model. New vases! The two seater sofa by Ronan and Erwan Bouroullec for hay. The ECE lookalike
Bistro tables with terrazzo base.
here you can find more news from hay.