“Always new, always different, always changing”. This is the concept of the newest project of the site “The Cool Hunter”, for years one of the major references as regards the search for innovation and creativity in the most varied segments.
Again seeking the passionate about the fashion market, the team of the TCH back with strength to redraw the idea launched a year ago in Sydney and Melborne: a temporary store — more accurately a pop-up store for a week — and made with the curatorship of the experts on the site. The Cool House was a real success and more than 10000 people passed by the place to check out what’s new.
This year, the Raiders’ desire went looking for the evolution of the concept. The result was surprising: “Rotate by The Cool Hunter”, a space that will stay in the city of Sydney for a year, but with theme, decorations and pieces that will change completely every two months. A space full of surprises, completely different from what we are used in malls and street shops.
The first theme chosen for the Australian was to Rotate “Summer Lovers”. Well, nothing can be more cheerful, exciting and colorful than the more vibrant station of the year, right? To celebrate the moment, local and international brands unite and transform a bubbling areas of Sydney in a must-see, everything past the watchful eye of the TCH team, of course.
By the way, they also make a warning: If you fall in love with any part of the store, you’d better take time, because she probably won’t be there on your next visit.
A lesson in design and creativity.