According to whicheverhealth.com, SEO architecture is understood as the interaction of the structure, content and functionality of a website on the ranking in the search engine.
Recommendations for holistic SEO architecture can also be found under website architecture or web design architecture, as both terms probably only cover one aspect of search engine optimization. Treatises on H1 headings and lower heading levels are only part of the diverse SEO architecture.
The SEO architecture viewed from the structure
First of all, one looks at the technical structure of the website, as the search engines and their crawlers also record and evaluate this. The following elements are charged in the evaluation of the ranking in the SERPs on search engines and should n ents prechend in search engine optimization are observed:
The title tag is, so to speak, the heading of a website and the first thing the searcher sees in the search results of a search engine in the SERPS. It is assigned in the source text of the website. The title tag should contain a maximum of 70 characters, otherwise it will be cut off, which is not attractive to searchers. Each URL needs its own title tag and should contain the respective keyword. It is regarded as a safe ranking factor in search engine optimization, out of around 200, on the basis of which Google evaluates the results.
Unlike the title tag, the meta description is not a direct ranking factor. However, it appears just below the title of the page in the results of search engine and can therefore, properly formulated, the Int e ress of the seeker awaken. The meta description is created in the source text and should ideally contain 130 to 160 characters. D ie formulation and design should be done after the AIDA principle. Special graphic characters such as symbols can be used.
Technical parameters for a good SEO architecture
Other technical parameters also contribute to the comprehensibility of a website for search engines. For example, the HTML code must be valid . You can check that with the appropriate tools. This ensures a correct display in the browser.
Furthermore, the encryption of the website should also be certified with SSL . Because this not only protects the data of visitors and their web presence, but has also been a ranking factor since August 2014.
When A TRUCTURE your site in a quick and short e loading time, which improves the user experience. And it is precisely this factor that not only ensures good or bad bounce numbers, but also as a ranking factor that the search engine Google will pay more attention to as an evaluation criterion in the coming year.
SEO architecture you can see: design, navigation, usability
In times where more and more people go mobile phones to the Internet, mobile-enabled Web are e ith very important become. Google sees it that way too. Therefore i st a r esponsive website, so a design that size flexibly and including mobile capability is essential. In fact , the mobile capability of a website is an important ranking factor and therefore an essential part of the SEO architecture.
Another visible indication of better usability of the website and thus good signals to the search engine are length of stay. You can extend this by setting the relationship between image and text in a meaningful way. Use a visual guide on the website and use call- to- actions, such as buttons, in a targeted manner.
Make sure that the URLs are created when speaking urls are created.
So instead of www.webseite.de/1284723.html
Also Breadcrump navigation systems provide good navigability through the various content and bottoms. And thus for a good Aufen t halts time of the user and reduced bounce rates. All of these factors are part of a good SEO architecture and contribute to the overall ranking of your website.
And while we’re already at the link and navigation: If possible, link sensibly to internal pages with additional content or added value. Do not lure the user away from the actual page, only closer to a decision for the service or the product. Make sure that links do not lead to nothing or to 404 pages.
The SEO architecture of text content on a website
Even if the search engines are not yet able to write independently . (As of June 2020), you can very well recognize words, their meaning and context. And so it is part of a good SEO architecture to structure the headings, texts and keywords on the page in order to make them attractive not only for the search engine, but also for the website visitors. Because Google and other search engines always want to present the most suitable search results for the user. Be it an answer to a question asked or a product.
The header elements H1, H2, H3, H4, the various SEO tags that mentioned earlier in this text have been are (title tag , etc.) and their frequency and formulation on the website play in the evaluation of the content by Google or other search engines an important role. The trick is to master the trick of mentioning the keyword often enough on the website within the content, but not too often in order to avoid keyword stuffing. It must also be mentioned in the headings H1 and H2 , but the headings should sound natural to the user. Furthermore, questions asked, which may have led the user to this page, should also be answered comprehensively and meaningfully.
Frequency and order of H1, H2, H3 headings
Furthermore, the frequency of the H1, H2, H3, H4 headings and their arrangement in the content must be observed. For a good SEO architecture, every website should never contain multiple H1 headings. In fact, the most important headline should only be placed once, at the beginning of the website. This sends a signal to Google and other search engines for important content.
This is followed by the headings classified below, such as the H 2 heading and H3 heading. Both variants can now be used several times, but are to be considered in descending order of importance. They are also represented optically differently, unless the own CSS style sheet suppresses this or defines the appearance of the H1, H2, H3 headings fundamentally different.
In the H1 – H3 headings should look for a good SEO architecture within the content, the keyword and artverwand te Terme be included. The paragraphs between the headings should also be provided with meaningful content with links and boldface. Pay attention to well-placed keywords and do not overdo the optimization. Because an over-optimized text is more likely to be punished than rewarded by search engines. Users also don’t like texts with keywords that appear too often. And in the end, you still realize your website or shop in the best SEO architecture for the user, not the search engine.